1. Establish a strategic awareness of using the Internet to shape market competitiveness Practice has shown that the business concept and development direction of the foreign trade scarf factory depend to a large extent on the strategic and forward-looking development plan of the foreign trade scarf factory. It is a vital decision for the foreign trade scarf factory. Many decision makers in the management of foreign trade scarf factories pay little attention to this, and often make judgments and decisions on the development direction and management measures of foreign trade scarf factories based on their own intuition and experience, because they lack scientific qualitative and quantitative Combined analysis and research, so it is inevitable that the survival and development of foreign trade scarf factories will be problematic. The Internet has become an indispensable and important part of people’s lives. Facing such a huge market, only by using the Internet to shape market competitiveness, foreign trade scarf factories can objectively face the ever-changing market environment and survive and develop better.
2. Pay attention to the construction and management of online brands. In an increasingly competitive market economy, consumers’ choices of products are becoming more diversified and rational, and the driving force behind their purchasing decisions is to a large extent the brand. Brand is a product or even a sign that distinguishes a foreign trade scarf factory from other products and foreign trade scarf factories. It is a sharp sword to shape the market competitiveness of foreign trade scarf factories. However, China’s foreign trade scarf factories did not pay attention to the accumulation of brands, nor did they pay attention to the refinement and management of brand concepts. In the Internet age, consumers tend to learn brand knowledge from the Internet, including brand profile, brand history, stories of brand spokespersons, product features, promotional information, and brand evaluations published by other users on the Internet. Therefore, foreign trade scarf factories should pay attention to the construction and management of online brands. The use of online advertising is to increase brand awareness, the use of foreign trade scarf factory websites to effectively cultivate brand reputation, and the use of online public relations to effectively maintain brand personality, so that the foreign trade scarf factory brands can be consumed. In order to achieve the goal of seizing the market and improving the market competitiveness of foreign trade scarf factories.
In short, in the Internet environment, foreign trade scarf factories must combine their own market competitiveness and the new characteristics of the market, make full use of the Internet to shape their own market competitiveness, and seek long-term survival and development.